Are Baby Boomers Financial Marketers’ Millennial Secret Weapon?

The baby boomers are going to have a tremendous impact on our economy. No matter what device they are using, millennials have a passion for live events. The world of entertainment is changing all.

Dedicated employees are the secret to delighted customers in the financial services industry. After all, employees who are satisfied with their work and believe in their organization’s mission are more likely to provide a quality experience and seek creative solutions to customers’ problems.

Baby Boomers – Pier 1 Imports, CVS, L.L. Bean, Land’s End . Want to learn more? Contact your account representative or click here. The post Top Interests – Millennials vs. Baby Boomers appeared first on Equifax Data-driven Marketing.

Then it came to me, one of those flashes of white light baby boomers used to joke about. Instead, I was reliving nearly a decade of fruitless job interviews and financial struggles. In 2010 I had.

How Millennials, Gen Xers and Baby Boomers Use Media. Many may believe Baby Boomers have the longest attention spans, but when it comes to online content, 5 percent more Gen Xers prefer reading more than 500 words. Then there’s the belief that Millennials are the digital generation. This does hold true,

More than 40 percent of millennials report having student loan debt compared with 13 percent of boomers, according to a study by Aon Hewitt. However, boomers are helping their millennial children pay down their debt.

But aside from the training of current employees in preparation for this event, Domtar has a secret weapon for attracting a new generation of talent – our longstanding leadership in sustainability. From baby boomers to Millennials, Domtar continues to stay relevant through its sustainability goals.

“Boomers don’t think they’re going to get old,” says Ann Fishman, the president of generational targeted marketing. The result. According to a recent report by workplace financial advisory service.

Social Issues and Transformation. Where Millennials and Boomers truly connect is in their altruism. Yes, both generations are lambasted for being egotistical, hence the titles of the "Me" and "Selfie" generations. That’s more of a myth, though. Our research has shown that Baby Boomers are extremely socially-conscious.

Millennials, the roughly 80 million 12-34 year old Americans that grew up immersed in technology and who are about to become the recipients of the greatest transfer of wealth in history, have recently surpassed the baby boomers as our largest living generation.

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